India’s Biggest People-Led Movement for Rural Prosperity

For decades, drought has ravaged rural Maharashtra—triggering a relentless cycle of thirst, hunger, debt, and forced migration. This crisis has only deepened with climate change, bringing greater uncertainty and economic strain to villages and farming families.

At Paani Foundation, we create an ecosystem for farmers and villages to break free from this cycle via their own efforts. Through knowledge, partnerships, and an incentive-driven competition model, we mobilise, motivate and train farmers to improve their livelihoods and create a future of water abundance.

India’s Biggest People-Led Movement for Rural Prosperity

For decades, drought has ravaged rural Maharashtra—triggering a relentless cycle of thirst, hunger, debt, and forced migration. This crisis has only deepened with climate change, bringing greater uncertainty and economic strain to villages and farming families.

At Paani Foundation, we create an ecosystem for farmers and villages to break free from this cycle via their own efforts. Through knowledge, partnerships, and an incentive-driven competition model, we mobilise, motivate and train farmers to improve their livelihoods and create a future of water abundance.

“We believe that the power to solve the biggest environmental issues lies with the people themselves. Collective action and shramadaan have created miracles in Maharashtra!”

– Aamir Khan,
Founder – Paani Foundation

“We believe that the power to solve the biggest environmental issues lies with the people themselves. Collective action and shramadaan have created miracles in Maharashtra!“

– Aamir Khan,
Founder – Paani Foundation

Pan-Maharashtra Scale-Up:
From 46 to 350 Talukas!

▶ Starting 2026, each and every farmer of Maharashtra will be able to participate in the Farmer Cup, a platform designed to improve rural livelihoods at scale. This step forward has been possible through the support of committed partners across the state — both in government and civil society.

▶ The Pan-Maharashtra Farmer Cup was launched by Hon’ble Chief Minister Shri Devendra Fadnavis, marking a hopeful milestone in this collective journey.

Pan-Maharashtra Scale-Up: From 46 to 350 Talukas!

Starting 2026, each and every farmer of Maharashtra will be able to participate in the Farmer Cup, a platform designed to improve rural livelihoods at scale. This step forward has only been possible through the support of committed partners across the state — both in government and civil society.
The Pan-Maharashtra Farmer Cup was launched by Hon’ble Chief Minister Shri Devendra Fadnavis, marking a hopeful milestone in this collective journey.